When Ronney Henderson and Ronnie Austin founded Cash Transactions, LLC (CashTrans) in 1996, it was with the purpose of providing competitive pricing and unparalleled service to small and medium sized financial institutions or businesses that needed ATM capability. Through a joint venture with Community Trust Financial Services Corporation, the partners developed an affordable ATM solution that allowed a business of any size to offer the convenience of ATM transactions, significantly enhancing customer service. In the latter part of 2002, Cash Trans developed an ATM product for the financial industry and thus has shifted its focus to helping smaller financial institutions remain competitive.

''After spending the majority of my career in the financial services business, I know that providing customers with the services they demand and deserve is essential for smaller financial institutions to survive,'' says Ronney Henderson, Chairman and CEO of CashTrans. ''CashTrans helps businesses build strong, long-lasting customer relationships by enabling them to provide the convenience of ATM banking through a comprehensive ATM solution they can afford. Bottom line, our ATMLiteTM product levels the playing field.''

Through its partnership with Visual Marketing Group, CashTrans offers the ATMLite product, which is designed specifically for small to medium-sized financial institutions. In addition to installing and implementing the ATMLite equipment, CashTrans provides an end-to-end solution that includes terminal processing, monthly reporting and 24/7 on-site and off-site technical assistance from certified ATM technicians and seasoned professionals.

Based in Austell, Georgia, CashTrans currently provides cost-effective ATM capability to small and medium financial institutions throughout the Southeast. The company is looking to expand its presence nationwide through business franchises and by forging strategic partnerships with key financial service associations. Through its affiliation with financial organizations, CashTrans will be able to enhance its distribution network, enabling the company to reach a broader market more quickly.